Conference

※ The speaker will be updated continuously.

▲ Day 1  Speakers & Agenda (July 4th)

Day 1  Keynote Speakers

[09:10~9:50]

Harnessing Creativity to Build Powerful Brand Stories “Lovable Brand + Lovable Content”

Dena Blevins, Creative Director
Former) Starbucks

[09:50~10:30]

The Future of Storytelling is Vertical

Guan Hin Tay, Creative Change Catalyst, Founder/Global CCO

Nestle, APAC Global Advisory, TGH Collective

[10:40~11:20]

Creating and Maintaining a Healthy Content Ecosystem for Mobile Engagement & Marketing

Steven Zhang, Head of Partnership (Korea)
Tik Tok (ByteDance)

[11:20~12:00]

Fireside Chat) The Future of Content in 5G Era

H.S. Kim, CEO & W.J. Lee Professor (KAIST)

Session Speakers

TRACK A

Brand, Storytelling, Creativity

TRACK B

Content Creation & Distribution

TRACK C

Media, Commerce & Platform

[13:20~14:10]

Lessons I’ve Learned From Marvel and Disney

Henry Ong, Senior Global Marketing Manager

Marvel

[13:20~14:10]

TBD

TBD

[13:20~14:10]

Media Commerce

TBD

[14:10~15:00]

How my story based content works and make a business

Fraser Doherty, Founder 
Superjam

[14:10~15:00]

Global Influence Marketing: Global, China & Korea Trends- Implications for Brand Marketers

Elijah Whaley, CMO | PARKLU 

Y.J. Choi, CEO | Collab

M.S. Kim, CEO | Mediance

[14:10~15:00]

Understanding the Mom Influencer Channel to Drive Loyal Customers

Susan Elder

[15:00~15:50]

Form follows fascination: Building a love-brand environment for BMW

Max Lederer, Managing Creative Director
Jung von Matt

[15:00~15:50]

Discovering the Essense : Some Ways to Discover Hidden Meanings

J.S. Choi, Creative Director
LMNT and PlusX

[15:00~15:50]

10 RULES of content-monetization that a brand marketer should know

Y.T. Kim, CEO
The SMC Group

[16:20~17:10]

Half the brain is on the market, and the other half is on guerrilla thinking

Hiroya Yoshizato, Managing Director
Real Tokyo Estate

[16:20~17:10]

Creative to make it a little easier than it is now

K. H. Jin, PD

72secTV

[16:20~17:10]

I am the Media! Understanding Personal Media World and Marketing Insight

D.S. Ha, Journalist | SBS 

T.H. Kim, Brand Team Leader | KB STAR

[17:10~18:00]

TBD

TBD

[17:10~18:00]

Doubling Brand Campaign Effect via Typobranding

K.S. Kwon, PV

Sandoll Communication

[17:10~18:00]

E-mail marketing is dead? ‘Very Old, Very New’ 

H.S. Lee, CMO
You’ve Got Pictures

▲ Day 2  Speakers & Agenda (July 5th)

Day 2  Keynote Speakers

[09:10~9:50]

The Future of Immersive Content & Augmented Human

Ted Schilowitz, Futurist
Paramount Pictures

[09:50~10:30]

Branded content Trend & Insight on YouTube

Gary Hoffman, Content Architect
Google/YouTube

[10:30~11:00]

Fireside Chat) “Slow, Slow, Quick” : Talk with TERAROSA Founder

Y.T. Kim, CEO & Founder
TERAROSA

[11:00~11:30]

Key City Strategy & Content Marketing of Global Sports Brand : Son Heung-min to Super Rappers

H.G. Kang, VP
Former) ADIDAS

[11:30~12:10]

[The Second Story] Where does creative provocation come from?

H. J. Jang, Filmmaker & Author

Session Speakers

TRACK A

Brand, Storytelling, Creativity

TRACK B

Data & Technology

TRACK C

Content Innovator

[13:20~14:10]

“Brand Purpose, don’t fake it”

Marco Versolato, CCO
JWT

[13:20~14:10]

The Immersive Experience with 5G and AI

Frank Trevino, CMO & AI Strategist
Tinman Kinetics & Exodus Space Corporation

[13:20~14:10]

Sharing Growth Content of Musinsa’s

T.W.Kim, General Manager

Musinsa

[14:10~15:00]

Demystifying the “New” : Content as a Path to New Market Expansion

David Benowitz, Head of Enterprise Marketing

DJI

[14:10~15:00]

Science of Marketing & Power of Emotion

Nicola Eliot, Regional Director

BBC

[14:10~15:00]

No Boundary: New Homework of Corporate PR and Our Attempts

S. J. Oh, PL

SK Innovation

[15:00~15:50]

Forward momentum: How we are accelerating the Future of Display

Antonio Kim, VP

Merck

[15:00~15:50]

WeChat from zero to One: Power of Network, Power of Social Content

Matthew Brennan, Co-Founder & Managing Director
China Channel

[15:00~15:50]

How to Communicate with Customers by Creating a micro-influencer

Y.K. Kim, VP

CU

[16:20~17:10]

Brand Strategy to enhance meaning: “Storytelling, Storydoing, Storymaking” that captivates consumers

S. W. Jo, Group Leader

Yanolja

[16:20~17:10]

Content Startup Pitch

[16:20~17:10]

Checksumer (Check-Consumer), How to Gain Customers’ Compassion

K.J.Jo, CEO
Umsun

[17:10~18:00]

TBD

TBD

[17:10~18:00]

TBD

TBD

[17:10~18:00]

‘Out of Box’ Imagination and Story – Two Content Company Stories

R.A.Park General Manager | Oktokki Project

M.K.Kim CEO | Boksoon