CONTENT
MARKETING
SUMMIT

2019

Welcome to CMS 2019!!

Content is King in the modern world of marketing. The ‘Content Marketing Summit (CMS)’ was programmed to deliver fresh content marketing trends and insights to sophisticated marketers.
We thank and extend a warm welcome to our speakers from top brands and many cities.  Greetings to the attendees as well. You will be exposed to the latest innovation in content marketing from brand marketing to data driven marketing. You will meet passionate marketers in a vastly dynamic city, ‘Seoul’. 

 

Date : July 3-5th  
Venue : Seoul Dragon City Hotel, Korea
Attendees : Marketers, Marketing Managers, Creators, Content Managers, Executives, etc. 
Organized By : DMK

CMS 2019 registration is now open!

Buy CMS 2019 ticket at discounted price until May 31st !!

CMS 2019 SPEAKERS

Indroducing CMS 2019 Speaker & Agenda 

※ Click on the picture to view the content of speech. The speaker will be updated continuously.

▲ Day 1  Speakers & Agenda (July 4th)

Day 1  Keynote Speakers

[09:10~9:50]

Harnessing Creativity to Build Powerful Brand Stories “Lovable Brand + Lovable Content”

Dena Blevins, Creative Director
Former) Starbucks

[09:50~10:30]

The Future of Storytelling is Vertical

Guan Hin Tay, Creative Change Catalyst, Founder/Global CCO

Nestle, APAC Global Advisory, TGH Collective

[10:40~11:20]

Creating and Maintaining a Healthy Content Ecosystem for Mobile Engagement & Marketing

Steven Zhang, Head of Partnership (Korea)
Tik Tok (ByteDance)

[11:20~12:00]

Fireside Chat) The Future of Content in 5G Era

H.S. Kim, CEO & W.J. Lee Professor (KAIST)

Session Speakers

TRACK A

Brand, Storytelling, Creativity

TRACK B

Content Creation & Distribution

TRACK C

Media, Commerce & Platform

[13:20~14:10]

Lessons I’ve Learned From Marvel and Disney

Henry Ong, Senior Global Marketing Manager

Marvel

[13:20~14:10]

TBD

TBD

[13:20~14:10]

Media Commerce

TBD

[14:10~15:00]

How my story based content works and make a business

Fraser Doherty, Founder 
Superjam

[14:10~15:00]

Global Influence Marketing: Global, China & Korea Trends- Implications for Brand Marketers

Elijah Whaley, CMO | PARKLU 

Y.J. Choi, CEO | Collab

M.S. Kim, CEO | Mediance

[14:10~15:00]

Understanding the Mom Influencer Channel to Drive Loyal Customers

Susan Elder

[15:00~15:50]

Form follows fascination: Building a love-brand environment for BMW

Max Lederer, Managing Creative Director
Jung von Matt

[15:00~15:50]

Discovering the Essense : Some Ways to Discover Hidden Meanings

J.S. Choi, Creative Director
LMNT and PlusX

[15:00~15:50]

10 RULES of content-monetization that a brand marketer should know

Y.T. Kim, CEO
The SMC Group

[16:20~17:10]

Half the brain is on the market, and the other half is on guerrilla thinking

Hiroya Yoshizato, Managing Director
Real Tokyo Estate

[16:20~17:10]

Creative to make it a little easier than it is now

K. H. Jin, PD

72secTV

[16:20~17:10]

I am the Media! Understanding Personal Media World and Marketing Insight

D.S. Ha, Journalist | SBS 

T.H. Kim, Brand Team Leader | KB STAR

[17:10~18:00]

TBD

TBD

[17:10~18:00]

Doubling Brand Campaign Effect via Typobranding

K.S. Kwon, PV

Sandoll Communication

[17:10~18:00]

E-mail marketing is dead? ‘Very Old, Very New’ 

H.S. Lee, CMO
You’ve Got Pictures

▲ Day 2  Speakers & Agenda (July 5th)

Day 2  Keynote Speakers

[09:10~9:50]

The Future of Immersive Content & Augmented Human

Ted Schilowitz, Futurist
Paramount Pictures

[09:50~10:30]

Branded content Trend & Insight on YouTube

Gary Hoffman, Content Architect
Google/YouTube

[10:30~11:00]

Fireside Chat) “Slow, Slow, Quick” : Talk with TERAROSA Founder

Y.T. Kim, CEO & Founder
TERAROSA

[11:00~11:30]

Key City Strategy & Content Marketing of Global Sports Brand : Son Heung-min to Super Rappers

H.G. Kang, VP
Former) ADIDAS

[11:30~12:10]

[The Second Story] Where does creative provocation come from?

H. J. Jang, Filmmaker & Author

Session Speakers

TRACK A

Brand, Storytelling, Creativity

TRACK B

Data & Technology

TRACK C

Content Innovator

[13:20~14:10]

“Brand Purpose, don’t fake it”

Marco Versolato, CCO
JWT

[13:20~14:10]

The Immersive Experience with 5G and AI

Frank Trevino, CMO & AI Strategist
Tinman Kinetics & Exodus Space Corporation

[13:20~14:10]

Sharing Growth Content of Musinsa’s

T.W.Kim, General Manager

Musinsa

[14:10~15:00]

Demystifying the “New” : Content as a Path to New Market Expansion

David Benowitz, Head of Enterprise Marketing

DJI

[14:10~15:00]

Science of Marketing & Power of Emotion

Nicola Eliot, Regional Director

BBC

[14:10~15:00]

No Boundary: New Homework of Corporate PR and Our Attempts

S. J. Oh, PL

SK Innovation

[15:00~15:50]

Forward momentum: How we are accelerating the Future of Display

Antonio Kim, Director

Merck

[15:00~15:50]

WeChat from zero to One: Power of Network, Power of Social Content

Matthew Brennan, Co-Founder & Managing Director
China Channel

[15:00~15:50]

How to Communicate with Customers by Creating a micro-influencer

Y.K. Kim, VP

CU

[16:20~17:10]

Brand Strategy to enhance meaning: “Storytelling, Storydoing, Storymaking” that captivates consumers

S. W. Jo, Group Leader

Yanolja

[16:20~17:10]

Content Startup Pitch

[16:20~17:10]

Checksumer (Check-Consumer), How to Gain Customers’ Compassion

K.J.Jo, CEO
Umsun

[17:10~18:00]

TBD

TBD

[17:10~18:00]

TBD

TBD

[17:10~18:00]

‘Out of Box’ Imagination and Story – Two Content Company Stories

R.A.Park General Manager | Oktokki Project

M.K.Kim CEO | Boksoon

CMS 2018 Highlight

 

Call for Speakers

CMS is always looking for speakers and sponsor to share their knowledge on this stage. 

Contact Point 02-573 -5003, 02-6959-5033 /  ian.kim@digitalmarketingkorea.com

Newsletter

Get the latest update about Content Marketing Summit!

이름 (필수)

이메일 (필수)